All sales and telemarketing campaigns need to start with this question!
Who do we need to call? why? and what messages do we have for them? It’s more complex than it may sound because if you don’t get this bit right it’s a bit like building a house of sticks, Little piggy will blow your house down and it will have cost you time and money.
Good Data and the data build process is a critical foundation for any sales campaign
Developing the lead
Useful information we can add to further assist the power of the lead