Case Study

Electrical Wholesaler looking to increase their customer base.

Complex Challenges

An experienced electrical wholesaler had the opportunity to buy Electric Centre Limited. It was an existing successful business. The new owner wanted to take the business to the next level and give it a power assist so contacted Vocal Groups to find them more customers.

They engaged with Vocal Group to increase the number of electrical contractors using their services as well as organisations who needed electrical supplies on a regular basis such as Schools and Academy’s.

Proactive Solutions

Vocal Group created a database of the key target markets, wrote a guide as to how we would approach these prospects over the telephone and spent some time discussing what a great new customer looked like for the Electric Centre Limited. We then got on the telephone and started conversations with the target market encouraging them to use Electric Centre on their next project.

Exceptional Results

Within the first 11 hours, Vocal Group had arranged the first meeting with an electrical contractor who spends tens of thousands per annum on electrical supplies. The following 8 hours delivered 3 further meetings which allowed Electric Centre to visit and present their offering. Prospects were impressed and began using Electric Centre as their preferred wholesaler of electrical supplies. Over just 26 hours of telemarketing activity, Vocal Group found 8 organisations who wanted to use Electric Centre, some of which are now paying customers and will no doubt be long term customers of Electric Centre Limited based in Solihull.

The client spends just £400 per month and gets the benefit of converting the new business opportunities we put in front of him.